"Bring Your Own"...Anything!
Bring Your Own Bottle, or BYOB as we know it, started as a means to provide an additional incentive for customers to enjoy their beverage of choice at their favorite restaurant without overpaying or being subjected to limited or no selections. While the population of restaurants and dining establishments that offer BYOB has changed drastically over the years, what hasn’t changed is the fundamental reason for BYOB: offering a better, and more consistent customer experience.
You may be asking yourself: “What’s this have to do with payments?”. Good question. Over the years, organizations have strived to place the customer at the center of their operations – with mixed results. To achieve this customer-centric goal, many businesses have gone to great expense to deliver an effective online and mobile app experience. But when it comes to payments, customers are often redirected to another website or app that does not maintain the consistency and branding of the original website or mobile app. This can be very confusing and disruptive for customers and ruin a otherwise positive user experience. While large enterprises have the budget and bandwidth to build the payments flow into their sites and apps, this capability has been out of reach for many other businesses.
But now that is changing.